Sign Language ASL and Name Bar Certification Announcement
Allison produced and directed this announcement video introducing a new pin worn beneath names tag to identify individuals who can communicate in sign language. The piece centers Deaf and Hard-of-Hearing individuals, as well as CODAs, whose perspectives helped shape an authentic portrayal of challenges faced in airport environments that rely heavily on auditory cues.
To ensure accuracy and respect for the language, ASL interpreters were involved throughout both production and post-production, guiding performance and edit decisions so the integrity of the communication was maintained. Creatively, Allison used sound as a storytelling device: opening with an intentionally chaotic, audio-driven sequence that builds from the ambient cues most travelers take for granted, before cutting to complete silence. This shift places the viewer into the experience of navigating the space without sound, reinforcing the importance and impact of accessible communication.